Demystifying the value of design in manufacturing

Type: Workshop

Location: Auckland

The EMA and The Manufacturers' Network invite you to a workshop to explore the value of design in manufacturing. Expert Jesse Keith will help demystify the differences between design, innovation and creativity. Jesse is a design expert who, after training in Industrial Design at Massey University, has worked as a designer in manufacturing environments in New Zealand, Australia, Singapore and China.

In this workshop Jesse will explore what design is as a process, as a business value in terms of being design-led, and as a discipline, for example the difference between being an industrial or graphic designer. He will highlight how clarifying what a design-led process really means leads to better outcomes.

The workshop will include a round table discussion on the pain points, opportunities and ideas about how design and manufacturing could better align.

The workshop will be followed by networking and refreshments.

Please register directly through our partner the EMA by clicking here. Alternatively email the EMA at:


Date: Thursday 27 June
RSVP: Friday 21 June
Time: 1:00 PM - 4:00 PM
Venue: EMA Business Hub, 145 Khyber Pass Rd, Grafton, Auckland